More than a Blog as in the traditional Agency self-marketing model – this is the NoBorders Communications attempt to make sense of all things Public Relations
Trade shows have long been important for businesses to showcase their innovations, foster connections with current and prospective customers, and make a statement about their position in the industry. Lead generation, brand awareness, and networking are typically set...
The PR agency interviews a journalist this time: Understanding what a trade journalist wants
While our daily bread and butter is to talk with journalists, understand their deadlines, editorial priorities and so forth, at NoBorders Communications we thought it would be good to do a ‘reset’. We wanted to be sure our modus operandi also helps makes the life of...
Why leaders and would-be spokespersons must submit to media training before trade shows
For their companies’ sake and for that of the journalists too…. So at least use our TEN rules of media interviewing…please… Too often, lack of time in the run-up to a big show is cited as the reason why many leaders, company reps and others fail to prepare...
Climate Change Headlines, Stakeholders, Accountability and Industrial Business’ Responsibility and Opportunity
In the last 30 days alone “climate change”, as a term, appears in nearly 300 articles in the Financial Times. While this is partly due to the COP26 taking place in a little under a month from now there is growing urgency and accountability for action demanded by all...