We were sick and tired of the unnecessary complexity and excessive billing by traditional PR agencies
It’s a bold statement, but it comes with decades of public relations experience, both in-house, on the client’s side and within an agency. We witnessed first-hand how PR campaigns can get overcomplicated, expensive and have a limited reach – all with results which hardly measure up to the invoice.
We are tired of conventional PR agencies’ approach to B2B communications and decided to introduce a leaner PR Agency model. A model that enables our clients to achieve lasting media relationships and coverage across different countries and regions – without the complexity and cost of an outdated and inefficient model.
This PR Agency model belongs to the past
Imagine a business, no matter the size or origin wanting to expand in Europe, Middle East, Africa – enter new markets, establish or increase their brand awareness, ultimately wanting to translate this into sales leads and business growth.
Commonly, MarComms teams that are planning multi-national and multi-regional PR campaigns, would stumble across significant barriers to entry assuming that such campaigns require:
- either a network of local PR agencies in each of the target countries
- or a big-name agency with multiple local offices.
NoBorders Communiations says “ENOUGH!”.
This PR Agency model belongs to the past
Imagine a business, no matter the size or origin wanting to expand in Europe, Middle East, Africa – enter new markets, establish or increase their brand awareness, ultimately wanting to translate this into sales leads and business growth.
Commonly, MarComms teams that are planning multi-national and multi-regional PR campaigns, would stumble across significant barriers to entry assuming that such campaigns require:
- either a network of local PR agencies in each of the target countries
- or a big-name agency with multiple local offices.
NoBorders Communiations says “ENOUGH!”.
Communications made leaner
It’s no secret that the world has shrunk and continues so thanks to the rapid pace of innovation, especially digitalization. But has this resulted in a similar change in the approach of PR Agencies?
For years, we have been just a phone call or email away from each other or anybody else in the world. Nevertheless, traditional PR agencies have been convincing their clients that local offices are indispensable and that they need feet on the ground to maintain the relationships with the journalists.
Today’s reality just proves this concept even more wrong. We all live in a digital hub. Despite the challenges of the pandemic, the digital world is no longer just the preserve of small meetings, but is now the increasing norm for large scale events, product launches, tradeshows and press conferences – all happening, successfully, virtually. We live and work in a period where we are no longer restrained by geographical barriers and traditional thinking of the past. Communications has NoBorders.
The NoBorders Way of Communication
At NoBorders Communications we believe in- and have practiced for years – multi-national and multi-regional campaigns managed and executed through a single point of contact, with maximum impact and for a fraction of the cost than a network of PR agencies or an agency with multiple local offices. It doesn’t matter whether you are a medium sized business wanting to expand from your home country to a neighboring market, or a multimillion-dollar global organization seeking effective communication support across EMEA. The NoBorders Communications model delivers every time, exceeding expectations and producing tangible results supporting our clients marketing strategies.
We believe in our relationships with trade and business media across the countries, built and cherished through years of cooperation, countless press conferences, tradeshows, interviews and meetings. We don’t need to meet every week to know how to work together. We just make things happen without the low impact ‘bells and whistles’ traditional PR Agencies seek to convince their clients are necessary – only to be merely agency margin improvers.
We believe that businesses committed to a PR project want to work on a daily basis with the people that designed the strategy and convinced them to it, instead of being forced to work with junior new hires and account executives, despite being promised directorial support. As the two Partners with decades of experience, we continue to be driving the work for our clients and reporting back to our clients, with that ‘field experience’.
We believe that our approach is a leaner and more efficient PR agency model that understands client needs, reacts fast, achieves promised impact for the client and knows how to package those results, as business results.
We have the balance of expertise, experience and attitude to ensure our clients’ are heard loud, clearly and positively, without unnecessary complexity and the excessive billing of the typical agency model. Across All Borders!