Last week the latest edition of the IAA International Motor Show closed its doors in Munich, the first time in the Bavarian city after its move from Hannover. The move wasn’t the only change. Branded as IAA Mobility 2021, the event showcased the latest trends and mobility solutions for the future – turning its back on what we’ve always envisioned as a traditional motor show. Among prototypes of flying cars and e-scooters, electric mobility really dominated the news clearly showing how the mobility landscape has changed – an indication that times have also changed.
New times require a new approach to defining and communicating your brand
Dynamics concerning wheel mobility are evolving, pushed by consumers and regulators at governmental and municipal levels. These profound changes in the mobility landscape and how it is being perceived by customers requires adaptation and reaction from companies operating in the sector. New times require a new approach to defining and communicating your brand and products/services’ value proposition.
In addition, the dynamics triggered by Covid-19 cannot be ignored. Mobility has changed, requiring strategies to deal with new ways of working, generating a boost in smart-working. But is it “smart”? And are our journalist friends working smarter? What are PR professionals in the industrial sectors doing to help them work smarter and sift through, identify and filter the news for the quick (and often exaggerated) headlines that arrive in their inboxes in this post-apocalyptic world?
Brand awareness has never been important as it is now . Elevated brand awareness has a great potential to be translated into sales and business growth. But only with the right messages, timing and connection to the topics, agenda and questions of the trade media.
Multi-national and multi-regional campaigns can and should be the norm.
PR should ensure the unique value proposition is an identifiable message that is newsworthy, translatable across cultures and markets and resonates with the target audience. Few Public Relations specialists get this – even fewer can manage this within a cost-effective structure.
At NoBorders Communications we believe and actively practice the ‘reduction in complexity and expenses’ of PR. We harness the personal relationship and product development by an experienced PR leader and we take responsibility for stretched KPIs to ensure that our clients’ marketing and communications managers, manage less and smile more.