Trade shows have long been important for businesses to showcase their innovations, foster connections with current and prospective customers, and make a statement about their position in the industry. Lead generation, brand awareness, and networking are typically set...
A Fast Changing World and PR Practices?

A Fast Changing World and PR Practices?

Last week the latest edition of the IAA International Motor Show closed its doors in Munich, the first time in the Bavarian city after its move from Hannover. The move wasn’t the only change. Branded as IAA Mobility 2021, the event showcased the latest trends and...