It’s content stupid!

It’s content stupid!

B2B journalists need useful, useable content – about time we listened and responded There is a lot of talk about ‘creative content’ – but what journalists have overwhelmingly told us in our survey is that they want useful and useable content. It shouldn’t be a...

Communicating in the times of social distancing

In-person events, press conferences, tradeshows are being cancelled or postponed at an accelerated rate. Travels are cancelled, borders closed, restaurants, coffee shops, bars are either closed or working in a “delivery only” mode. Finally, we are all staying off the...