More than a Blog as in the traditional Agency self-marketing model – this is the NoBorders Communications attempt to make sense of all things Public Relations
A Fast Changing World and PR Practices?
Last week the latest edition of the IAA International Motor Show closed its doors in Munich, the first time in the Bavarian city after its move from Hannover. The move wasn’t the only change. Branded as IAA Mobility 2021, the event showcased the latest trends and...
Language is important BUT more importantly, so is knowing your audience and their preferences
PR content does not always need to be in local publishing language but there are some nuances For PR practitioners we should all be well aware that publishing/distributing content in the local language of the publication is a sure-fire means to improve the...
Webinars – an increasingly popular tool for journalists pre-COVID-19!
Short, sharp and concise webinars valued by journalists as a source of information It’s no news, that regardless of the impact of the COVID-19 pandemic, webinars were already gaining popularity with journalists as well as companies and organizations. There is also no...
It’s content stupid!
B2B journalists need useful, useable content – about time we listened and responded There is a lot of talk about ‘creative content’ – but what journalists have overwhelmingly told us in our survey is that they want useful and useable content. It shouldn’t be a...